Retail Data
We pull your retailer portal data, clean it into one model and keep your dashboard current. You get three insights every week and a scorecard every month, each ending in clear actions.
Know what's selling, where, and why. Every week.
Retail data, insights and shopper psychology for CPG brands. We handle your retail data and category management work, so your team can focus on the buyer.
Your retailer data already has the answers
The portal holds sales, inventory, purchase orders and deductions by item and store. On a lean team, nobody has the hours to pull it, clean it and act on it every week. The cost shows up in three places.
Lost sales
Stockouts and stores that stopped selling, spotted weeks too late.
Lost margin
Shortages, pricing mismatches and deductions nobody disputes.
Lost space
At line review, when the brand arrives with a sales pitch instead of a category story.
Buyers don't manage brands; they manage categories. The brands that keep and grow their space show, with data, how they grow the buyer's category.
What we do
Three areas of work. Each one stands on its own, and together they turn your retailer data into decisions buyers act on.
Insights & Analytics
Data-driven category management and shopper marketing strategies: assortment, pricing, promotions, and the line review story that wins and keeps space.
Shopper Psychology
Why shoppers choose at the shelf, applied to your pack, price, placement and promotions. Every recommendation comes with a way to measure it.
The Triple T Method
Every recommendation we make grows your brand, and the buyer's category, in one of three ways. Each one is measured in your own retailer data.
Trade In
Win new shoppers: close assortment gaps and drive trial at the shelf.
Measured by stores selling and rate of sale
Trade Up
Move shoppers to premium with a clear good, better, best and the right price ladder and pack.
Measured by price per unit and sales mix
Trade Across
Win adjacent categories through logical adjacencies, bundles and cross-promotions.
Measured by items per trip and attach rate
We start where your data shows the biggest gap, and track the metric under each one in your monthly scorecard.
How we work
You add us as a user in your retailer portal, and within a few weeks your data runs on a steady rhythm. No new software for your team to learn.
Retail Data Check
A free 30-minute review of your current data, where we show you three things worth acting on.
Access
You add us as a user in your retailer portal under your account. We never use your credentials.
Setup
We build a clean data model and your dashboard, usually in two to three weeks per retailer.
Rhythm
Weekly insights and monthly scorecards start.
Every week
We refresh your dashboard and send three insights every Tuesday: what moved, why, and what to do about it.
Every month
A scorecard per retailer (sales, rate of sale, in-stock, weeks of supply, lost sales and deductions), ending in exactly three actions with an owner and a date, plus a 30-minute call.
Before each line review
The category story, the analysis behind it and the deck, ready for the buyer.
Services
Fixed fees, defined deliverables, no hourly billing. Most brands start with the Retail Data Audit or a Setup, then move to the monthly service.
Retail Data Audit
Six to twelve months of purchase orders, shipments, invoices, sales and deductions reconciled, with a report of where units and margin are leaking and the deductions worth disputing.
USD 1,000starting at
Setupper retailer
Portal access under your account, a clean data model and item master, and your dashboard.
USD 1,500starting at
Managed Retail Insightsmonthly
Weekly dashboard refresh, three insights every Tuesday, a monthly scorecard with three actions, and a 30-minute call.
USD 1,000per month, first retailer; +500 each additional
Line Review Pack
Category analysis and a buyer-ready line review deck, with a rehearsal before the meeting.
USD 2,000starting at
Shopper Strategy Pack
Shopper decision tree, shopping missions, and recommendations for shelf, pack, price and promotion, each with a measurement plan.
USD 2,500starting at
Pricing in Mexican pesos is available for brands selling in Mexico.
Who we work with
CPG brands that already sell to large retailers and want more from their data without hiring an analyst.
- Brands with a lean commercial team: a founder or a small sales team managing retailers directly.
- Selling into the largest retailers in the US (Walmart, Target, Costco, Kroger, Amazon, Home Depot, Lowe's) and Mexico (Walmart de México, Soriana, Chedraui, OXXO, H-E-B).
- Facing a line review, a new launch or margin pressure in the next few months.
Why Santica Group
- Category management experience, not just dashboards. Built by former P&G category and retail professionals with 10+ years of experience in CPG retail.
- Data and psychology together. Most analytics firms report what happened. We explain why shoppers chose what they chose, and what to change at the shelf.
- US and Mexico, in English and Spanish. One partner for brands selling on both sides of the border.
- Built for lean teams. Fixed fees and a weekly rhythm cost a fraction of a full-time analyst, and your team keeps its focus on the buyer.
Your data stays yours
Confidentiality first
A confidentiality agreement is signed before we see a single number.
Access under your account
You add us as a user in your portal and can remove us at any time. We never ask for your credentials.
Enterprise-grade tools only
Your data is processed in tools under business terms that do not use it to train third-party models. The full list is in our data agreement.
Deleted when we're done
When the service ends, we delete your data and hand you the model and dashboards we built.
Book a free 30-minute Retail Data Check
Share your screen or a portal export, and we'll show you three things in your own data: where you're losing sales to inventory, which stores stopped selling, and which deductions look disputable. If there's nothing worth acting on, we'll tell you.